Ardemia de'Gennaro is a Neapolitan artist and stylist.

It is told like this:

“I was born in 1992 in Naples, in Southern Italy.

I was 9 years old when I tried my hand at chalk and said that one day I wanted to create something with my own hands.
I was the typical child that teachers at school said – she could do more but she doesn't try! –
It would seem like the usual story of that child who secretly read Vogue magazines to his mother under the bed, yet I escaped from the world by entering mine: made of scraps of old clothes, needles, Ida canvases and towels that I sewed secretly from the teachers under the school desks to give them to my mother and to sign them I hid a heart with an "A" inside them.

Over time I understood that I could not stop my hands because I could not help but create so I tried to perfect my technique because I wanted to create a product that was unique and that had not only an emotional value but a qualitative one.

So I sweated 7 (maybe even 8, being a woman), from Manchester, where I went for the first time at 16, to London, to Milan, to Aversa until I arrived in Ibiza, but at the end of my journey the time had come for me to come up with something.

Initially I thought of a product that spoke about me without being me. Maybe because I didn't want to risk putting my face on it.
Yes, it would have been more courageous but if I had failed, those who were counting on me would have been disappointed and those who were rowing against me would have instead rejoiced!

Then one day I found myself having to explain why I was doing all this alone.

They asked me to tell my story without filters and so with a bit of embarrassment I started without stopping for a moment.
– If you don't show your face and tell your true story, no one will know what's behind all this! Behind these products there is not only a lot of work and dedication but there is a soul, a story: yours! –

Each of us has a story behind us, more or less intense, and I decided, not being able to express it with words, to tell it in my creations. And when they ask me why I don't start sewing with a machine so I would waste less time, I answer that it is not wasted time because in every hole, in every stitch, in every embroidery there is a piece of me.”

with heart, Ardemia.